Branding & Package Design
Nim
NIM is a fictional company that creates pain relief products targeted toward people who have skin sensitivities and those who want a more natural and worry free option for their daily needs. The NIM Pain Relief Cream is great for those who work long hours in office jobs, whose shoulders are bound to be sore after hours of sitting at a desk.
NIM carries two products, a pain relief cream and a cooling pain relief gel, great for any athletes that need cooling relief.
In addition to the two products, NIM also has a pen with the NIM logo, meant to be given as a goodie item.
Word Mark
The NIM logo went to a page of sketches to a larger sketch, later refined with some added thickness to the strokes and rounded corners, to better represent the soothing relief that NIM products could provide for sharp pain.
A Hand Done Element
Though the design is mostly built digitally and digitally rendered in Adobe Dimension, and hand done element adds more creativity to my process. The diffusion of pain through the body often feels like its crawling, with the ink representing pain and its movement.
Sleek and Modern
The package design of the NIM products focuses on readability and high contrast, targeted to a middle aged demographic with a higher disposable income. The black and while color choices make the logo stand out against the background and allows for information to be easily found and read.
The mock ups of the packaging were rendered in Adobe Dimension, adding a challenge to a project that was usually done by hand. This project was created to be submitted to the Independent Beauty Association’s Young Designer Awards, and because of COVID-19, the project had to be submitted digitally. Adobe Dimension helped me envision my project, but still had a learning curve on how to make the packaging look professional and realistic.
Container Packaging
The ink washes give the printed labels motion, encouraging the consumer to turn and inspect the container, leading them to product and company information. Adobe Dimension allowed for a realistic render of the product containers, with some trial and error for the labels and materials.
