Type and Logo exercies
Logotypes
A combination of logo exercises and commissioned works. The logo exercises were based off of a different design exercise for each one, such as creating a logo from a recent trend like the Young Sparks logo, or creating monogram designs within 15 minutes. The different exercises allowed for me to sketch concepts quickly and think of creative ways to represent an idea through a logo. Exercises like these are important to my design process as it helps me quickly think of strong concepts that have potential to be refined into an effective mark for a brand.
First presented in a black and white format to show the logo’s readability before presenting color.
Each logo has different inspirations, styles, and complexity that apply to the context of their use.
M Del Rio
A hand done logotype inspired by glass gilded letter forms and compositions. Roman lettering is combined with decorations and horse iconography for a classic look.
Fruitbear
Created with a custom icon and lettering, Fruitbear adds a playful feel to structured type, along with an unconventional sans-serif for the secondary type.
JJ Monogram
A monogram created in a modern minimalist style, created from two letter Js and a connection between the letters descender.
Polaire
The logotype replaces the ‘A’ in polaire with an igloo, the word’s arctic theme played out in the icon.
UCO monogram
A mongram created from a repeated square structure, broken by a connection between the C and O.
JM Monogram
A monogram inspired from traditional sign painting techniques and gilded lettering. Decorative lettering is accompanied by a drop shadow and small decorations in and outside of the lettering.
Young Sparks
Young sparks has a youthful and kid like design, made up of same width stokes, squared placed to look like electric tape.
